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This article gives ideas and suggestions as to
how we can "tip" our Catholic business to profit. The term "tip"
comes from Malcolm Gladwell's book, which speak of "The Tipping Point":
that magical moment when a business idea becomes a social epidemic
and spreads with exponential statistics.
Profit, "yes", but still with the real end in mind
Although we know that the real end of a Catholic business
is to provide Catholic information through the medium of
a Net business culture, we still need to work hard and well,
in order to profit from what we do. This depends certainly
on how we market our Catholic business services successfully,
and gain the confidence of our visitors, readers and subscribers.
To do this, our main task is to slightly change our Catholic
business presentation and direct our Catholic business to
those target markets who will value not only the concept
we sell, but more specifically, the excellent information
resources which our Catholic business target market can
derive from:
- Catholic articles and Catholic blogs
- Catholic information provided by Google AdSense
- Books from Ignatius Press & Amazon.com affiliate services
- Studying to build a Catholic web site through Yahoo! Web Hosting
Discovering target markets to increase our profit margin
In order to reach many target markets, we have to be creative
and innovative in writing our Catholic articles. When we produce
Catholic articles that presents our Catholic business in different
contexts, it may well "tip" our Catholic business to traffic and
sales statistics that will be more than we even thought possible.
All we need to do is to apply the "Power of Context" which Malcolm
Gladwell speaks of in his book, "The Tipping Point". This concept
of "Context" translated to Net business and SEO language, is
really just the production of many key phrases in our Catholic
articles, so that our Catholic business reaches many internet
niches and is presented to those who have the power and the
influence to spread greatly our Catholic business services
online.
How do we reach "tipping point" in profits?
To reach "the tipping point", we only need to make slight
changes in the way we market and sell our Catholic business
services. For the Catholic Internet Mission web site, we
do this through our affiliate programs. Our affiliate
programs define the business side of our informational
web site, as it earns commissions from every sale made
through them. Discovering then, that little change necessary
in our marketing of these affiliate programs, can make the
big difference needed in earning profits for our Catholic
business web site.
Publishing Google AdSense in a Catholic Business
One technique that we employ to "tip" our Catholic business
is to place Google AdSense ads on our high traffic pages.
Since our home page is the highest in terms of over all
traffic, placing Google AdSense ads on that page becomes
very advantageous. The home page though, is not the only
place we can publish Google AdSense. As more Catholic
articles on the topic of Catholic business are produced,
there are even greater opportunities to publish Google
AdSense and earn the profits from that work. We see
this potential as really enormous and promising. Because
the more we make our Catholic business articles to include
specific concerns, the greater the opportunity to earn profits
from publishing Google AdSense in those pages. Profits
are in proportion to the volume of specific Catholic
business articles that publish Google AdSense.
Amazon.com and Ignatius Press affiliate programs
Our associate and affiliate programs with Amazon.com and
Ignatius Press, also define the business side of our
information-based Catholic business web site. Earning
commissions from these affiliate programs depends on how
we market our Catholic articles web site also as a
channel for more solid Catholic education. To realize
this as an actual internet service, we started to write
book reviews of selected books that can help our readers
learn of excellent books in Catholic education and
business - which they can also purchase through the
Amazon.com and Ignatius Press affiliate logos. The
Catholic business of promoting these books through
Amazon.com and Ignatius Press will surely "tip"
to profit, when an international bestseller that is
Catholic-related, is reviewed well in the web site and
speedily promoted by high quality optimization for
the search engines.
Earning while learning with Yahoo! Web Hosting
The Catholic business of providing Catholic information
in business and internet is profitable in two ways: as
you build a Catholic articles web site and market your
Catholic business on the Net, you both "earn and learn".
Although growing a Catholic business is really about
"learning to earn", it is nevertheless still a noble
task, because the "learning" is obtained through
building a Catholic articles web site through Yahoo!
Web Hosting. We thus get the benefit and advantage
of knowing deeper the Catholic faith, side by side
with the latest internet technology from Yahoo! Web
Hosting. Moreover, this Catholic business of
"learning to earn" also benefits both our own
Catholic family and the other Catholic
families on the Net. Catholic families on the Net
will profit materially, and in terms of Catholic
education, when they learn how to build well the
Catholic business of a Catholic articles web site
through Yahoo! Web Hosting. Our Catholic business
will "tip" to profit when Catholic families see
Yahoo! Web Hosting as the best web hosting service
to host our Catholic articles web site.
Moving to really "tip" our Catholic business
Once we have reached the 1st "tipping point" in our
Catholic business, this does not give us the license
to "rest on our laurels". If we really want to be
of service to Catholic families, then we need to
persistently work, to continually "tip" our Catholic
business, so as to progress the level of sales
confidence we have started in publishing Google
AdSense, and marketing the affiliate services of
Yahoo! Web Hosting, Amazon.com, and Ignatius Press.
We will always succeed in doing more than we ever
thought possible, if we continually present our
Catholic business as an opportunity to profit not
only in the sense of obtaining a Catholic education,
but also in the sense of "earning while learning."
The more we believe in our Catholic business, the
more it will be valuable in the eyes of those who
learn about it. The greater our belief, the greater
in value it will also have on our readers. In
summary then, moving to "tip" our Catholic business
to profits, really involves just discovering how
to make that small significant change in our
Catholic business presentation and always seeing
value in everything we do in our Catholic articles
web site. Profits will always be obtained when
we always have and never lose a built-in sense of
value in the way we develop this Catholic business on
the Net.
Other related articles:
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Catholic Internet Mission Info
A source of Catholic articles on business,
internet and leadership from a Catholic context
and perspective. Special focus is on
building a Catholic articles web site.
Gospel and Culture Info
A source of information on the Catholic faith,
with special emphasis on the teaching of John
Paul II. Special focus is also made on the
production of
Catholic eBooks.
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"Tipping" our Catholic Business to Profit
