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CIM Net Educ., July 2007
Give Your Old Web Log Ideas a Fresh Angle
Introduction
Building a Catholic web log or web site sometimes leads many into a
glut of old ideas. When this suddenly becomes an issue and more awareness
of it is realized, then this may be one of the reasons why visitor traffic
to the web log is not progressing or maybe even going down a bit. If this
is the case, then one strategy is to present the old ideas from fresh
angles, viewing it from a different perspective, and also maybe even consider
associating it with a popular title of a song, poem, movie, book or advertisement.
Stick to the knitting
Giving old ideas a fresh look and providing a new angle does not mean
departing from what essentially made the old or original idea work in the
first place. For the visitor traffic that was used to how the old idea
looks like or how it works, they would just as usual continue to patronize
the web site - though not as enthusiastically as they did when they first
stumbled upon it. But if web administrators would continue to stick to
the knitting, producing content and posts that are founded on the "old"
concepts and ideas, and add more ideas that follow along the same line
but use a different "angle" or "perspective", then not only will the
familiar subscribers and visitor traffic continue to revisit the site,
but it will also open an opportunity to tap a new market sector.
Attracting another market sector
When we give our old and original ideas a fresh "twist" or a new angle
for visitor traffic, then we can tap this new market sector - a market
sector which may have not noticed our web log or web site in its "old"
look when they first saw it. They may have been aware of it at "first
browse", but because how it appears to this market sector does not appeal
to their visual senses nor to their modern tastes, then they may just pass
over our web log or web site. However, when we re-"present" our basic
and foundational ideas with something that will not only attract their
attention but also give them something that they will find useful, then
our "new-styled packaged idea" can capture the market sector at this
opportune time. In the internet, and in all things related to business
or life, timing is one of the essential factors in the journey to arrive
at a solution or to obtain success.
Do not leave your visitor traffic or subscriber base behind
In the desire to progress and to move on, it is still wise to take things
in steady and surefooted strides. With a regular cadence and rhythmic
advance, the visitor traffic to our web log or web site will not lose
sight of our lead. If we move to fast, they will surely lose sight of
where we have headed. This is dangerous because losses will be incurred
on both sides: the subscribers will lose track of where they are going
and the web administrators will lose a lot of patronage from well-meaning
and loyal visitor traffic and subscribers. It is important to stick to
our knitting by keeping close to our visitor traffic and subscribers:
telling them of what is going on, where the web site is headed, and
what will happen on such and such a date. The success of a Catholic
web log or web site that seeks to build a "window on the world" to
form Catholics to have contemplative insights into world events depends
on: how the web administrators stick to the knitting; how customer email
servicing keeps close to the customers, and how content and posts continue
to touch the hearts and lives of families and individuals and inspire
them to aim for spiritual maturity and a better quality of Christian
life.
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